Privacy Policy

1. Information We Collect & How We Use It

When you interact with our website, we collect personal information that you voluntarily provide through our contact forms, such as your name, email address, and project details. This information is used strictly to respond to your inquiries, provide requested services, and manage our business relationship. We do not sell or lease your personal data to third parties.

2. Performance Tracking (Google Analytics 4)

To ensure our website provides the best possible experience, we use Google Analytics 4 (GA4) to monitor site performance and user behaviour.

Data Collected: This includes anonymized IP addresses, device types, and pages visited.
Purpose: This data helps us understand which projects (such as our high-end landscaping showcases) are most relevant to our visitors.
Your Control: GA4 in 2026 uses "Privacy-First" signals; however, you can opt out of all tracking by adjusting your browser settings or using a "Do Not Track" request.

3. Advertising & Lead Generation (Google Ads)

We use Google Ads to connect with Calgary homeowners looking for premium concrete and landscaping services.

Conversion Tracking: Our site uses pixels and cookies to track when a user from an ad successfully submits a contact form.
Remarketing: We may use "Your Data" segments (formerly remarketing) to show relevant ads to users who have previously visited our site.
Personalized Ads: By using this site, you acknowledge that third-party vendors, including Google, may use cookies or device identifiers to serve ads based on your past visits. You can opt out of personalized advertising at any time through Google’s Ad Settings.